Marketing Blog

Before we get started, let’s first define Search Engine Optimization (SEO). According to Wikipedia, “Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” SEO is therefore a series of steps taken to improve the search visibility of you and your content in major Search Engine Results Pages (SERPs) such as Google, Yahoo or Bing.

So what’s the big deal regarding search visibility?
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A professional looking e-mail signature is more than just a digital business card, it is also a smart and easy way to market to promote yourself or your business. Here are some tips to help you get started to make the most out of your e-mail real estate.
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