Marketing Blog

Departures from the Sea of Real Estate Sameness



This Week in Social Media News

This Week in Social Media News (November 18 – 25)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at how Facebook wants to help you sell lots of different things at once (and raise money for charities), Instagram’s foray into Live video, Twitter’s new QR codes, and Snapchat’s latest: geofilters.
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This Week in Social Media News

This Week in Social Media News (November 11 – 17)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at the fake news everyone’s concerned about, your most effective landing pages ever, a new social media dashboard, and the latest innovations in Virtual Reality.
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This Week in Social Media News

This Week in Social Media News (November 4 – 10)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.
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This Week in Social Media News

This Week in Social Media News (October 28 – November 3)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.
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Facebook’s Newest Ad Types – How Canvas & Marketplace Can Help Real Estate Agents Attract Leads

What if we told you there was an advertising platform with results that satisfied 90% of real estate agents? And yet only 5% of agents are seeing mobile campaigns as a significant source of leads – because their FB ads aren’t optimized for conversions. Would you see this as an opportunity? You should.

While 64% of agents have tried Facebook advertising, few have figured out how to convert it into a mobile lead generation engine. Part of the reason for this is that many agents are driving mobile traffic to non-mobile optimized pages, which we wrote about here. Another reason is that – until recently – Facebook had not created the perfect mobile ad unit for real estate. As of a couple of weeks ago, however, things have changed. Now is the ideal time to jump headlong into Facebook advertising.
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