This Week in Social Media News (November 4 – 10)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

#1. Snap Inc. Spectacles Available for Purchase in Vending Machines Today

We talked about Snap Inc (F.K.A. Snapchat) launching Spectacles in last week’s post, and now this Google Glass-esque eyewear is actually here. They are being sold out of yellow anthropomorphized vending machines, and the first one to appear arrived today in Venice Beach, close to Snap Inc. HQ. The advertising campaign for the product has been mysterious in that particular 21st century way – murals and billboards that reveal little other than the Snapchat ghost logo or a fashion-ey image of Spectacles on a woman’s face. Spectacles cost $130 USD, and start working as soon as you take them out of the yellow vending machine and put them on your face. We wrote in our last post that Spectacles can be used for real estate in a similar way to Snapchat (they upload what you “see” to the app anyway) in that it can be used to show a more candid and personal side of yourself to clients. We also know that 

This means any Snap Inc. tool is crucial for advertising. Agents and brokerages alike – get thee a Snapchat, and maybe some Spectacles.

#2. Brands can Promote Chatbots with Targeted Ads via Facebook

If you know us, you know we love personalized automation. Facebook (the advertising platform that keeps on giving) has just introduced a feature where brands can target clients directly to lure them into a Messenger conversation with a Chatbot. The New York Times already does this, they even used it to keep people up-to-date on the election. Facebook’s VP of messaging David Marcus notes that the best usage of bots for targeted advertising is a kind of human-bot hybrid. It sounds more sci-fi than it is (unfortunately). The idea is to be able to have a two-way interaction with brands and for clients and customers to feel as if they are being heard. This stems from a growing culture of customer feedback propelling consumerism. This is good news for real estate, especially if you are a large brokerage or luxury agent: you’ll be able to use bots to target and nurture leads through Facebook Messenger – and then swoop in and close the deal.

#3. Lightroom for Android Means You Can Edit RAW Files On Your Phone

Have you ever had a client ask for a snap of a certain corner of the house – the amenities, for example? Adobe Lightroom was accessible to iOS users a few months ago, but now if you have an Android you can also partake in the newest in mobile image editing tech. Basically, if you have an Android mobile device, you can upload and edit RAW (un-compressed images) in the app. With Lightroom you’ll be able to post high quality images of your listings – or in your advertisements – with none of the financial and time strains of hiring professional photographers. We’re not saying nix “real” listings photos altogether, but this is a move in the spirit of entrepreneurship –

#4. Instagram Stories Moves Forward in an Un-Snapchatty Way

As of today, you’ll be able to use Boomerang, mentions and links within Instagram Stories. That is, if you have a little blue check mark beside your name. The rest of us plebeians will have to wait a few more days. These new app components set the otherwise Snapchat-esque Instagram feature apart from its predecessor. Instagram product manager Nathan Sharp told The Verge that the idea behind the introduction of links in Stories (and therefore the only place on Instagram where they’re allowed other than in a bio) was to create a “seamless, linear narrative experience.” Real estate agents will be able to show off their technical chops to millennial clients by creating Boomerangs for a glimpse at listed homes, with embedded links to an actual listings page (or Canvas!).

#5. Youtube Has a New Virtual Reality App

That’s right, you’ll soon be able to get INSIDE that cat video. This particular Virtual Reality experience was created by Google for Youtube (as part of the Daydream platform), and according to a reviewer, it feels smooth and seamless. That is, for videos on Youtube that are already 360 or VR-friendly. It seems that a lot of videos don’t translate well to VR, and advertising within the platform is especially unpleasant to watch. In response to that, we say the future of advertising is high quality VR experiences. In order to be successful, 

We mentioned in a different blog post that The New York Times has been using 360 video technology to create a VR experience of their stories. Can you imagine selling a home in Virtual Reality? It’ll happen, probably sooner than you think.

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