This Week in Social Media News (November 11 – 17)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at the fake news everyone’s concerned about, your most effective landing pages ever, a new social media dashboard, and the latest innovations in Virtual Reality.

#1.  Landing Page Leader Unbounce Wants Your Conversions to Skyrocket

The landing page service we use for all our clients and ourselves – Unbounce –  has just debuted Convertables. Unbounce Convertables gives you the power to present custom-crafted offers for your visitors as on-page overlays; and, to show these pop ups at the moment they are most likely to respond to them. Basically, this smooths out the friction points in your conversion funnel. 

We’re currently in the process of adding Convertables to our clients’ landing pages, so their conversions will increase even more, leading to an always impressive ROI that our clients cannot get enough of.

#2. Facebook Ties a Bow Around Messenger + Instagram

We love a good streamlining. Are you – like us – a big Facebook fan? Do you use Facebook, FB Messenger and Instagram to attract leads? If so, we have good news. Facebook has just released Universal Inbox – a way to combine management of your various Instagram, Facebook and Facebook Messenger accounts. The feature is available through the Facebook App. Say you have two profiles – one Business page and one Personal. Universal Inbox hopes to be a communications hub where all interactions are based. Directed at small businesses, the feature hopes to help businesses monitor mentions and customer feedback. This is great news for agents and brokerages alike. You’ll be able to do your marketing in a more efficient manner, better monitor mentions of your brand, and be able to more strategically leverage your different accounts. Think of Universal Inbox as a kind of stepping stone for a more robust social media account management service like (our personal favourite) Buffer.

#3. Fake News Hopes to Become, Well, Less Fake

The scandal du jour is that fake news is more prominent than ever, particularly on social media platforms like Facebook and everyone’s primary information source – Google. Google and Facebook are being accused of being massive sources of damaging fake news, and both the search engine and the social media behemoth have confirmed that they need to do something about this issue. Some are even blaming FB fake news for Trump’s election. What does this mean for real estate? A discerning eye is becoming more valuable than ever, and people respect figures who are able to sort through a growing mass of misinformation for the good stuff. It’s imperative for agents to do their research before sharing information on their public profiles, as so many of us do. Clients want agents they can trust, and maintaining integrity in your public social media profiles is crucial to successful brand marketing. You know not to trust everything you read, and you certainly want your clients (current and prospective) to trust everything they read that comes from you.

#4. Google Earth Goes Virtual

Well, probably not, but this is pretty huge. You can now experience all the amazing things Google Earth has to offer via the Virtual Reality system Vive. HTC Vive just released a free VR version of Google Earth called (would you believe it?) Earth VR. You can even take guided tours around different locales. We’ve been touting VR as the future of real estate for a while now, and this is an exciting step towards that. It’s crucial for real estate agents to become well-versed in this kind of technology in order to stay ahead of the curve as it starts becoming more prominent. As Facebook and Google compete to create the best VR content, this represents an exciting opportunity for agents to take a unique approach to marketing their listings and neighbourhoods. So, when’s your first VR open house?

Well, better get started.

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