Marketing Blog

Departures from the Sea of Real Estate Sameness


We’re Coming Down the Chimney with a Bag of Holiday Marketing Tips


Savvy holiday marketing is the (not-so-secret) secret to end-of-year success in any industry. The biggest companies often save their best ads – and a huge portion of their marketing budget – for this time of year. That’s why this week we’re foregoing our usual weekly social media news round-up for a showcase of the cleverest holiday marketing on the Internet. Don’t worry, we’ll still tell you how to leverage these marketing tricks for real estate and get you an ROI that’ll put a holiday-sized grin on your face.
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This Week in Social Media News

This Week in Social Media News (December 3 – December 9)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media and clever advertising, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at Instagram’s war on annoying comments, Google’s efforts to customize your Inbox feed, the Snapchat of shopping, Pinterest as your best new-old brand tool, emoji-googling, Ford showcases a marketing blind spot and virtual reality Touch-ing.
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You Are Missing Out On Massive Referral Business

Did you know that it’s significantly cheaper (six or seven times, to be exact) to retain a current client than it is to bring in a new one? While most agents focus their marketing efforts on generating new leads, top producers know the biggest ROI comes from working past clients. It’s a win-win!

Outbound Engine notes that real estate agents lose 20% of their clients per year because of attrition. The best way to maintain relationships with past clients is through a “multi-touch” approach. This means that you remind them of your presence (and how great you are) through multiple avenues and mediums: social media, email, and events. Think of your clients as old friends. Keeping in touch requires work, but the payoff is worth it.
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This Week in Social Media News

This Week in Social Media News (November 25 – December 2)

Welcome back to our new weekly social media news roundup! We feature new announcements in social media and clever advertising, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at Facebook’s new Pages layout and data exaggerations, Twitter becoming more of a popularity contest, Yahoo going mobile, the latest in interactive advertising and a brand new blogging platform.
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